About Us
The Story of Leelaboti
Our Story
Leelaboti began in 2017 not as a company, but as a single Facebook page — a quiet act of faith by a young woman named Jannatul Ferdoush. A commerce graduate with an artist's eye, Jannatul had always been drawn to the beauty of design, and she carried an unwavering belief that Bangladeshi women deserved jewellery that was authentic, elegant, and deeply personal. With nothing more than a love for pearls and a handful of handcrafted pieces, she opened Leelaboti's first digital doors and invited the country to discover it.
What followed was years of organic, hard-won growth. Between 2019 and 2025, Leelaboti earned its name one customer at a time — through word-of-mouth trust, personal relationships, and the honest craftsmanship behind every piece. Balancing motherhood, a teaching career, and a growing business, Jannatul nurtured Leelaboti from a modest Facebook shop into a beloved community brand, known for its handcrafted pearl jewellery rooted in Bangladeshi tradition and made for the modern Bangladeshi woman.
As the brand's community grew, so did its ambitions. In 2026, Leelaboti entered a new chapter. Syed Sadab Bin Noor, a full-stack developer and Computer Science student, single-handedly designed and built leelaboti.com — a complete e-commerce platform with secure user accounts, product management, a seamless shopping cart, and integrated payments — bringing Leelaboti's storefront online for the first time and opening it to customers across the country.
In the same year, Zayeed Al Karim, a business leader with more than two decades of experience in fintech and global commercial partnerships, joined as Managing Director & Co-Founder, bringing the strategic vision and market expertise needed to grow Leelaboti from a cherished local name into a nationally recognized brand.
Today, Leelaboti stands where artisan craft meets modern enterprise: a founder's creative vision, an engineer's digital craftsmanship, and a strategist's commercial discipline, working together toward one shared purpose — to build Bangladesh's most trusted and celebrated pearl jewellery brand, one handcrafted piece at a time.
Meet the Team Behind Leelaboti
The people whose vision, craft, and dedication shape every part of Leelaboti
Jannatul Ferdoush
Founder & Chairman
8+ Years Entrepreneurial Journey · Bangladesh
Jannatul is the founder of Leelaboti, launching the brand in 2017 from a single Facebook page with nothing but her love for jewellery, an artist's eye for design, and a commerce graduate's business instinct.
Over eight years, she grew Leelaboti organically into a thriving brand with a loyal community, a full e-commerce presence, and a growing national footprint — while continuing to drive the brand's creative and design direction as Founder & Chairman.
Zayeed Al Karim
Managing Director & Co-Founder
22+ Years Business Leadership · Fintech & Global Partnerships · Bangladesh
Zayeed joined Leelaboti in 2026 as Managing Director & Co-Founder, bringing over 22 years of business leadership and global commercial experience from fintech and digital payments, including partnerships with Visa, Mastercard, Amex, UnionPay, Transferto and Ding.
He leads Leelaboti's commercial strategy and brand development, driving its transition from an organic community brand into a structured, nationally scaled jewellery enterprise with a growing digital and retail presence.
Syed Sadab Bin Noor
Managing Partner & CTO
Full-Stack Developer · CSE Student, BRAC University · Bangladesh
Sadab is the Managing Partner & CTO of Leelaboti and a Computer Science and Engineering student at BRAC University. In 2026, he single-handedly conceived and built leelaboti.com, the brand's full e-commerce platform, complete with user authentication, product management, shopping cart and payment integration.
As CTO, he leads Leelaboti's technology roadmap, applying his full-stack expertise and ongoing AI/ML research to continually strengthen the brand's digital capabilities and online customer experience.